xv, 304 pages : 24 cm

Includes bibliographical references (pages 287-289) and index

Ch. 1. The Physiocrats' Theory of the Farm. 1. France before 1789; L'Ancien Regime. 2. Production. 3. Distribution. 4. Entrepreneurs and Functionaries. 5. Calculation for Rational Negotiation -- Ch. 2. Pleasure and Enterprise: The Foundation for "The Wealth of Nations" 1. Scotland Improved. 2. Social Interaction in a Friendly Society. 3. The Entrepreneurial Action in a Commercial Society. 4. Enterprise as a Pump of Wealth. 4.1. Money. 4.2. Market. 4.3. Stock. 5. The Concrete in Smith's Management Lessons -- Ch. 3. Men, Food, or Machines: Entrepreneurs Who Saved Profits But Destroyed Economy. 1. Abstract Arguments in Concrete Debate. 2. Malthus as a Source of Concrete Inspiration. 3. Production of Value. 3.1. Quantity of Labor -- The Major Rule. 3.2. Return on Capital -- The Secondary Rule. 3.3. Foreign Trade -- The Supplementary Rule. 4. Distribution of Produce. 4.1. Rents. 4.2. Wages. 4.3. Taxes. 5. Machines That Rescue Profits But Destroy Economy. 6. The Concrete in the Abstractions -- Ch. 4. Karl Marx: A Ricardian Management Scientist. 1. The Call of the Critics. 2. The Abstract Theory of the Market. 3. The Enterprise as a Creator of Value. 3.1. The Mystery of Value. 3.2. The Exploitation of People in Production. 3.3. Working Time. 3.4. Work Organization and Working Machines. 3.5. Wage Strategy. 3.6. The Factory -- Marx's Enterprise Model. 4. The Pump of Wealth as a Treadmill. 5. The Collapse of Management

Ch. 5. Good Management in Harmonic Stagnation: Business Economics and Ethology in John Stuart Mill. 1. "To Be a Reformer of the World" 2. Understanding Human Enterprise. 3. The "Matters of Fact" of Enterprise. 3.1. Physical Production. 3.2. Thriftiness. 3.3. Cooperation. 4. The Goal -- A Condition of Education and Activity. 4.1. Welfare and Zero Growth. 4.2. Ownership and Self-Help. 5. The Means -- Ideal Enterprises. 5.1. The Ideal Farm. 5.2. The Ideal Firm. 5.3. The Ideal Bank and Commerce. 6. The Functions of the State. 6.1. Financing Reform. 6.2. Legislating for Ethology. 6.3. Legislating for Economy -- Ch. 6. From Bookkeeping to General Equilibrium: Management in the Doctrine of Leon Walras. 1. A Family Firm. 2. Combining Liberalism with Socialism. 3. Firms in Pure Economy. 3.1. Bearers and Exchangers. 3.2. Exchange. 3.3. Individuals -- The Pump of Demand. 3.4. Firms as the Passive Suppliers. 3.5. The Task of the Entrepreneur. 4. The Genuine Enterprise. 4.1. Cooperative Action. 4.2. Cooperative Capitalism. 5. A Dogmatic Doctrine -- Ch. 7. Enterprise against Stagnation: On Management of Productivity and Risk in Alfred Marshall's Theory. 1. England in Crisis? 2. Business Management and Economic Development. 2.1. From Newton to Darwin. 2.2. The Businessman's Psychology of Balance. 2.3. Business Power. 2.4. Growth and Judgment. 3. Increasing Productivity and Distributing Risk. 3.1. Expansion to Large Operations. 3.2. Standardization as Insurance against Production Risks

3.3. Exchanges for Reducing Market Risks. 3.4. Business Solidarity and Investment Risks. 4. Managerial Problems in Scale Economies. 4.1. Business Ethics. 4.2. Limited Liability and Joint-Stock Companies. 4.3. Cartels and Monopolies. 4.4. Trade Unions. 5. The State as a School of Ethical Management -- Ch. 8. Managers as Officers of the State: The Role of Enterprise in Gustav Schmoller's Prussian Theory. 1. The Bismarckian Attack on False Abstractions. 2. The Hegelian Thesis -- Traditional Enterprise. 3. Antithesis -- Free Enterprise. 4. Synthesis -- Corporativist Enterprise and Managers of Morals -- Ch. 9. Self-Management and the Hope for Moral Emancipation: Charles Gide's Social Economy. 1. Guns or the Eiffel Tower? 2. Satisfying Real Needs with Concrete Objects. 3. Self-Management and Economic Growth. 4. Strategy for a Self-Managed Society. 4.1. Utopic Models. 4.2. Real Signs of Change. 4.3. Cooperative Reforms. 5. Emergence of the Modern State and Death of Gide's Dream -- Ch. 10. The Amoral, Calculating Manager: Rational Decision Making in Gunnar Myrdal's Walrasian Theory. 1. Money instead of Things. 1.1. From Product to Capital Markets. 1.2. From Exchange Value to the Valuation of Capital. 2. The Firm as Abstract Investment, Not Concrete Savings. 2.1. The Firm as Monetary Capital That ... 2.2. ... Is Valuated by Managers ... 2.3. ... Calculating -- But How? 3. Management Theory for the Working Class

Ch. 11. Enterprise as Adventure; or, The Golden Calf Dance in John Maynard Keynes's General Theory. 1. Prince Pozzo's World Threatened. 2. Saving Civilization by True Enterprise. 2.1. Bread and Business. 2.2. More Adventure! 2.3. Casino instead of Adventure. 2.4. The Golden Calf in the Casino. 3. Prince Pozzo's World Saved -- Ch. 12. The Socio-Economic Doctrine on Ideal Enterprise and Good Management: A Summary of Concrete Economy from Quesnay to Keynes. 1. The Balance between Fiscalism and Capitalism. 1.1. Business Firm between State and Company -- Summary. 1.2. Productive Action. 1.3. Warnings at Versailles. 1.4. Tight or Leaky Management. 2. Fiscal and Capitalist Enemies of the Business Enterprise. 2.1. The Fiscal Middleman. 2.2. The Hunt for Fiscal Middlemen. 2.3. Middlemen as Company Organizers. 3. Leaky Management as Applied Abstract Economy. 3.1. A Historical Example. 3.2. Social Control of Values -- First Leaky Strategy. 3.3. Write-Offs and Funds -- Second Strategy. 4. Leakplugging Management -- Concrete Economy Applied. 4.1. Balance and Action. 4.2. Risk and Flow. 4.3. Ten Principles for Tight Management. 4.4. Management Leak-Pluggers in Action. 5. Art and Love beyond Business

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